Faculty Directory

Research interest of Prof. Anirban Chakraborty is consumer behaviour and marketing of services. His research articles and cases have been published in journals like Journal of Business Research, Journal of Services Marketing, Journal of Retailing and Services, Vikalpa etc.

The electives offered by Dr. Anirban Chakraborty are:

• Design Thinking
• Consumer Behavior
• Services Marketing

Apart from these electives, Dr. Anirban Chakraborty also teaches introductory marketing management courses of the Ist year.

Dr. Anirban Chakraborty has successfully contributed to the completion the following consulting assignments:

• Mid Term review of the IT modernization project of Department of Post and its impact on postal service delivery.
• Assessment of performance, utility and requirement of regional offices of Telecom Regulatory Authority of India (TRAI) in enforcing regulatory compliance of service quality and ensuring effective customer advocacy.
• Designing curriculum of Institute Hotel Managements (IHMs) under NCHMT

• Dr. Anirban Chakraborty was voted as the InsideIIM's Professor of the Year at IIML for the Academic Year 2019-20.
• Dr. Anirban Chakraborty’s elective titled “Consumer Behavior” was voted as the Best Marketing Elective of the academic year 2018-19.
• Dr. Anirban Chakraborty’s elective titled “Consumer Behavior” was voted as the Best Marketing Elective of the academic year 2017-18.
• A co-authored paper titled “Decoding convergent products, its effects on consumer based brand equity: customer experience as a mediator” was awarded Labdhi Bhandari Memorial Second Best Paper award in the 7th IIMA Conference on Marketing in Emerging Economies