Dr. Prem Prakash Dewani is a Professor of Marketing Area at Indian Institute of Management, Lucknow. He has taught Pricing Strategy, Promotions Strategy, Consumer Behaviour and Marketing Management II to Post Graduate Management students and Consumer Behaviour and Marketing Theory to Doctoral Students over the last 10 years. He has also been actively involved in training working executives in these areas. He has hands-on Industry and Academic experience of 18 years in various middle management positions.
Prem has published research papers in international refereed journals including Journal of Business Research, Current Issues in Tourism, Journal of Retailing and Consumer Services, Tourism Economics, International Journal of Consumer Studies, Journal of Global Information Management, Journal of Global Marketing, Journal of Global Business Advancement, International Journal of Indian Culture and Business Management, Online Information Review, Asian Case Research Journal, Asian Case Management Cases, Journal of International Business Education, IVEY Case Publication His work primarily relates to role of emotions in long term customer relations, conditional promotions, Advertisement, e-WOM, Customer Engagement on Social Networking Sites, and Pricing.