Dr. Debdatta Pal is an Associate Professor in Business Environment area with Indian Institute of Management Lucknow. Dr. Pal has served Indian Bank, IIM Indore and IIM Raipur before joining IIM Lucknow. He conducts empirical research in energy economics, agricultural economics, and choice modelling. His research has been published in Energy Economics, Economic Modelling, Empirical Economics, Journal of Policy Modeling, Transportation Research Part A, Physica A and Journal of Choice Modelling.