Dr. Anirban Chakraborty is a faculty of the Marketing Area of IIM Lucknow. Dr. Anirban Chakraborty has 5+ years of industry experience.
The electives offered by Dr. Anirban Chakraborty are:
Apart from these electives, Dr. Anirban Chakraborty also teaches introductory marketing management courses of the Ist year.
Fellow (IIM Bangalore)
Dr. Anirban Chakraborty has successfully contributed to the completion the following consulting assignments:
Mid Term review of the IT modernization project of Department of Post and its impact on postal service delivery.
Assessment of performance, utility and requirement of regional offices of Telecom Regulatory Authority of India (TRAI) in enforcing regulatory compliance of service quality and ensuring effective customer advocacy.
Designing curriculum of Institute Hotel Managements (IHMs) underNCHMT
Dr. Anirban Chakraborty’s elective titled “Consumer Behavior” was voted as the Best Marketing Elective of the academic year 2017-18.
A co-authored paper titled “Decoding convergent products, its effects on consumer based brand equity: customer experience as a mediator” was awarded Labdhi Bhandari Memorial Second Best Paper award in the 7th IIMA Conference on Marketing in Emerging Economies