In the rapidly changing world of business, brought about by the fast pace of information and communication technology (ICT), it is imperative for marketers to obtain an enhanced understanding of the types of data that are available to analyze and draw insights from. To this end, today's manager needs to be well-versed with emerging techniques of capturing and analyzing data obtained from the digital environment. Our workshop is an attempt toward arming marketing managers with the necessary understanding and skills that will allow them to integrate the findings obtained from the digital environment into their existing strategic frameworks. Undoubtedly, such an effort is likely to complement existing methods of data analyses and contribute toward obtaining deeper consumer insights.
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Language : English | Date Uploaded : 26-03-2020, 04:43 PM